Murray Brothers Open Flagship Restaurant At World Golf Village Murray Bros. Caddyshack Encourages Guests to "Eat, Drink And Be Murray" St. Augustine, Fla. A five-year dream finally became a reality June 7, 2001, when comedian Bill Murray and his five brothers - actors Brian, Joel, John and businessmen Andy and Ed - opened the first Murray Bros. Caddyshack at World Golf Village. Designed to look and feel like a country club gone awry, the restaurant combines the brothers' sense of irreverence with their love of golf. Long-time chef and restaurateur, Andy Murray is credited for the restaurant concept. The name, Murray Bros. Caddyshack, stems back to the brothers' teenage years, when all of them worked as caddies and in several other golf-related jobs to pay their way through school. Thai experience inspired brother Brian (who wrote for Saturday Night Live) to co-write the movie Caddyshack, which brother Bill describes as "the gripping tale of the Murray brothers' first experiments with employment." As co-founder and co-chairman, Andy is intimately involved with the restaurant's operations, while his brothers, all partners, make appearances as well as offering their wit and experience as consultants. With more than 8,000 square feet of dining space, the flagship restaurant includes the Bunker Bar, with two, 150-inch quad television screens plus additional TVs to cover multiple sporting events and the Looper's Lounge, which doubles as a game room - with another wide screen TV, two billiard tables and video games - and an area to accommodate large groups. The Shed sells Murray Bros. Caddyshack merchandise such as t-shirts, hats, glasses, golf attire and miscellaneous golf gadgets. While there is a wall displaying pictures and a script from the movie Caddyshack and diners might spot random gophers, the decor and memorabilia of Murray Bros. Caddyshack focus on the brothers, the sport of caddying and the classic Murray trait - humor. Lawn mowers, rakes, pails and kegs all have a place in the restaurant and sight gags abound. As Andy explains, "I've always loved working in restaurants. They're full of action and fun. It's like an extension of my living room. It's a place I can entertain friends and family." Designed to reflect the Murray's midwest upbringing, the restaurant's menu includes Sheboigan bratwurst, Chicago hot dogs and Italian beef in addition to salads, pasta, seafood and barbeque. Murray Bros. Caddyshack is open seven days a week, serving lunch and dinner. Andy and the Murray Bros. caddyshack management team - Mac Haskell, co-founder and co-chairman, Robert Brown, chief executive officer, Jeff Trent, director of operations, and Ricky Gibson, director of food and beverage - are keen to set this eatery apart from other celebrity-driven, theme restaurants such as Hard Rock Cafe' and Planet Hollywood by emphasizing quality food and service to attract repeat business from the local market as well as tourists. "You can't eat what's hanging on the wall," says Brown. Frequently Asked Questions About Murray Bros. Caddyshack Why did you select World Golf Village as the site for your flagship restaurant? Because of the restaurant's strong ties to golf, it is fitting to locate our first restaurant at the site of the World Golf Hall of Fame. In addition to being a tourist destination for golfers, the World Golf Village is ideally located within driving distance of the Jacksonville metropolitan area and St. Augustine, which provides a local customer base from which to draw. The location also is along Florida's l-95 corridor, which handles more than 18 million travelers annually. How is the movie Caddyshack tied to the restaurant? It was more than twenty years ago brother Brian Doyle-Murray co-wrote the script for the movie. Bill Murray describes Caddyshack as "the gripping tale of the Murray brothers first experiments with employment." Murray Bros. Caddyshack, the restaurant, is the next generation of the brothers' relationship with the lighter side of golf and is not about Caddyshack or, for that matter, CaddyShack II. How are the Murray brothers involved with the restaurant? Andy Murray is Co-Founder and Co-Chairman of the restaurant and is integrally involved in the restaurant operations. Re has a rich history in the restaurant business and has assembled a management team with a wealth of food service, operations and entertainment experience. The other brothers - Ed, Brian, Bill, John and Joel - are all partners. They make restaurant appearances and consult on the creative/entertainment components of the restaurant. Who owns Murray Bros. Caddyshack? The two largest equity owners and co-founders of CS Ventures, LLC, the holding company for the Murray Bros. Caddyshack concept and its restaurants, are Andy Murray and Mac Haskell. Other equity partners in that same holding company include Robert Brown (Chief Executive Officer), Bill Murray and his brothers, PGA TOUR caddy Mike "Fluff' Cowan, PGA professional Peter Jacobsen and MRA International, a leader in the creation of entertainment destinations. What are your expansion plans? We are currently looking toward high-profile, economically vital urban markets, as well as key suburban and resort centers for expansion. Potential sites include Phoenix and Myrtle Beach, S.C. The Inspiration Behind Murray Bros. Caddyshack The Most Important Family Tradition is Play Growing up in the Chicago suburb of Wilmette, Illinois, the Murray brothers had no idea what their childhood trials and tribulations would lead to. With six brothers, three sisters, two parents and living in a small Cape Cod-style house, everyone was expected to contribute. The oldest Murray brothers -Ed, Brian and Bill - were first lured to the links as caddies to earn Catholic school tuition. Their younger brothers - Andy, John and Joel - later followed in the family tradition. All told, the Murray brothers? crash course in golf course work included crashing carts, crashing parties, and jobs as locker room attendant, greenskeeper, bus boy and waiter. Their musing and mischief inspired the movie Caddyshack, co-written by Brian Doyle-Murray and described by brother Bill as "the gripping tale of the Murray brothers' first experiments with employment." The brothers' love for the game lives on. Like golf itself, being Murray requires the right state of mind, synergistic surroundings and plentiful refreshment. That's the inspiration behind Murray Bros. Caddyshack. About the Murray Brothers Ed Murray - Evans Caddy Scholarship winner, Ed is an investment banker for Morgan Stanley Dean Witter. Brian Doyle-Murray - Brian was not only co-writer of the movie Caddyshack but began his career as a writer for Saturday Night Live. An accomplished movie and television actor as well, he appears in Ghostbusters, Groundhog Day, Stuart Little, As Good As It Gets and numerous television series. Bill Murray- An international household name, Bill has starred in more than 12 movies, including Caddyshack, Stripes, Ghostbusters, Groundhog Day, Rushmore and Charlie's Angels. Andy Murray - Andy is an accomplished chef and restaurateur who is Co-Founder and Co­Chairman of Murray Bros. Caddyshack. John Murray - John is a Renaissance Man who has starred in a movie, bartended globally and partnered in restaurants. Joel Murray - The youngest of the brothers, Joel, also an actor, is currently featured on the hit ABC sitcom Dharma & Greg and is producer of the brothers' new television golf show premiering on Comedy Central. Fast Facts About Murray Bros. Caddyshack Restaurant Concept The restaurant is intended to look as if it were once a very traditional Country Club, but lately changes have been afoot. The caddies have wrestled control from the old Members, making changes in decor and operations that reflect their own irreverent, but respectful attitudes. Operationally, the emphasis on high quality food and attentive service remain, but a breath of fresh air has blown away the stuffy old atmosphere. Woven in amongst the mayhem are links to the Murray brothers' own rich history with golf, including changing family stories (mostly true) and vignettes. Flagship Location World Golf Village - home to the World Golf Hall of Fame, St. Augustine, Florida (Exit 95A, l-95) Opening Date June 2001 Number of Employees Approximately 90 Company Officers Andy Murray, Co-Founder and Co-Chairman Mac Haskell, Co-Founder and Co-Chairman Robert W. Brown, Chief Executive Officer Jeff Trent, Director of Operations Ricky Gibson, Director of Food & Beverage Other Notable Partners The Murray brothers - Ed, Brian, Bill, John and Joel - are all partners with their brother Andy in the restaurant. In addition to making restaurant appearances, the brothers contribute their entertaining wit and creative energy as consultants. Other notable partners include PGA TOUR caddy Mike "Fluff" Cowan, PGA professional Peter Jacobsen and MRA International, a leader in the creation of entertainment destinations. Scope of Restaurant The 8,700-square-foot restaurant opens onto a patio and lawn area. The restaurant and patio dining area accommodates approximately 180 dining guests, while the "Bunker Bar" seats an additional 40-60 patrons. Retail The Shed, the restaurant1s retail store, features a full range of logo merchandise. Menu Highlights The restaurant features a full-service, continental menu. Portions are generous, with prices in the middle of the casual dining range. A sampling of the menu includes: "Starters" range from wings to peel n' eat shrimp to gator tail. "The Greens" feature several selections of oversize salads. "Sand-Wedges" include hamburgers, chicken sandwiches and a selection of signature club sandwiches. Entrees feature steaks, barbecue, fresh seafood, chicken dishes, ribs and pasta, including daily specials. As the name suggests, "Sweet Spots" feature a full dessert selection to round Out the meal. The Murray Bros. Caddyshack Difference The core operating strategy and philosophy of Murray Bros. Caddyshack is what differentiates it from its competition: Premium Quality Food and Merchandise. Commitment to quality is evident in all aspects of operations. Menu items are made daily from top quality ingredients. Branded merchandise, while having souvenir appeal, are made of high-quality materials for long-lasting wearability. Strong Brand Image. The Murray Bros. Caddyshack brand is based on the brothers' love of the game of golf. The restaurant is built around the core values of an irreverent and fun lifestyle matched with a respect and love for the game of golf. The overarching design and positioning for Murray Bros. Caddyshack is simple: a place that is fun and funny - a place that makes guests laugh. Excellent Customer Service. Personal, attentive and efficient service reinforces the quality image and drives repeat business. Murray Bros. Caddyshack recognizes that great food and service is the key to appeal to both local and tourist markets on a long-term basis. Distinctive Restaurant Design and Atmosphere. The restaurant design provides a distinctive, high-energy, entertaining ambiance that appeals to a broad range of customers. There isn't a "bad seat in the house" as a result of the restaurant's attention to detail. Expect the Unexpected Sight gags are intended to abound - few things in the restaurant are to be exactly as they seem or as they would be expected. Televisions monitors, lighting effects and a sophisticated sound system broadcast golf and other sporting events, videos and even events originating within the restaurant. A small stage area is designed to periodically host live entertainment, such as bands or comics. Key Executive Biographies for Murray Bros. Caddyshack Andy Murray, Co-Founder and Co-Chairman Andy Murray draws upon his operating experience in the restaurant industry to ensure that the food quality, preparation, presentation and overall service within the restaurant is held to the highest standards. Murray brings more than 20 years experience in the high-end and high-volume food service industry, working as a gourmet chef, catering to the entertainment industry, spearheading the opening of successful restaurants and consulting other notable restaurateurs. As a manager, he opened the Tribeca Grill in New York City, and worked with Drew Nieporent, who was named "the best Restaurateur in the Country" by the New York Times. Previously he had opened the country and western-themed Lone Star Roadhouse in Manhattan, as its Executive Chef. Murray began his restaurant career in 1982 after graduating with Highest Honors from the New York Restaurant School. He started as sous-chef at the fabled Mortimer's restaurant in Manhattan, and subsequently became manager of the restaurant. Mac Haskell, Co-Founder and Co-Chairman Mac Haskell brings a financial and diversified entrepreneurial background derived from his early days on Wall Street and his more recent endeavors in the music and entertainment industries. Haskell will primarily oversee CS Ventures, LLC, the holding company for the Murray Bros. Caddyshack concept, and will concentrate on various corporate matters including restaurant expansion, corporate finance and strategic partnerships, merchandising, intellectual property, and branding and marketing. Haskell is also a private investor who has contributed "seed capital" to a number of technology ventures. In the 1990s, Haskell was chairman of Real Records, an independent record label formed with Stevie Nicks' manager and was also president of MTH Entertainment, Inc., an artist management company. Prior to his venture in the entertainment industry, Haskell began his career at Merrill Lynch, where he was responsible for the design of compensation programs for the top executives in the firm and later became a financial consultant to high net worth individuals. Robert W. Brown, Chief Executive Officer Robert W. Brown is the former Chief Operating Officer and Executive Vice President of Hard Rock Cafe and Board Member of Hard Rock Licensing Corp. At Hard Rock, Brown was intimately involved with every aspect of design and development of the restaurants. During his tenure from 1987 to 1995, he oversaw the growth of HRC from four units and $20 million in sales to 14 units with $135 million in sales, creating the value that supported the recent sale of the units for $400 million. Brown also was instrumental in the development of the Hard Rock Hotel and Casino in Las Vegas. Prior to Hard Rock, Brown held several management positions with General Mills Restaurant Group (now Darden Restaurants, Inc. - NYSE), which operates the Red Lobster and Olive Garden restaurant chains. During his tenure there, which concluded with the position of Group Vice President of Acquisitions and Developments, the company grew from $150 million to $1.2 billion in revenues. Brown beg('1Il his career as a CPA with Peat, Marwick, Mitchell & Co. Jeff Trent, Director of Operations Jeff Trent offers more than 20 years in the restaurant industry, which includes serving as Director of Operations for Hard Rock Cafe and the Cheesecake Factory. After receiving his bachelor's degree in Hotel and Restaurant Management from Michigan State University, Trent moved up through the management ranks of Houlihan's Old Place restaurant. His nine years of experience at Houlihan's ultimately led to the position of Area Director, where he managed restaurants in a three-state area From Houlihan's, Trent became Director of Operations for Hard Rock Cafe, where he was responsible for the operations and profitability of six high-volume restaurants - Chicago, Phoenix, Los Angeles. Newport Beach, San Francisco and Universal Studios, Hollywood. He also oversaw the construct ion and openings of the Sydney, Phoenix, Maui, Newport Beach and Universal Studios, Hollywood locations. After nine years with Hard Rock Cafe, Trent then became Director of Operations for the Cheesecake Factory's Newport Beach, Redondo Beach and Beverly Hills locations in California. Most recently, Trent established NXT Fortune Consulting, offering services designed for the hospitality industry. Rick Gibson, Director of Food & Beverage Rick Gibson brings the team his 11 years experience in food and beverage management at Hard Rock Cafe'. Gibson began at Hard Rock Cafe as Director of Food Operations in 1986, and eventually moved his way up to Director of Food, Beverage and Purchasing, a title he held for six years. In that position, Gibson's responsibilities included 36 restaurants within the United States and 19 franchise restaurants abroad, with total estimated sales of $529 million. He was responsible for developing and enforcing all food and beverage policies and procedures, as well as negotiating all food product and major vendor contracts. Additionally, he was integrally involved in the research and development of the restaurant's menu, and will use those skills to work with Andy Murray to develop an outstanding menu selection for Murray Bros. Caddyshack. Most recently, Gibson opened and managed his own restaurant -Beerbellys Grill - located in Orlando.